From Zero to Recognized Brand in 12 Months
How Golden Eagle entered the Bulgarian market with clear identity and strong first impression
Golden Eagle Bulgaria
Context
In early 2025, Golden Eagle entered the Bulgarian market in one of the most competitive FMCG categories-energy drinks. The brand started with no local social media presence, no built audience, and no pre-existing consumer associations.
From the very beginning, Golden Eagle and Social Book worked as strategic partners with a clear shared goal-building a clear first association, trust, and recognition that would lay a solid foundation for long-term brand development.
Golden Eagle needed to appear not as "just another new product," but as a name people recognize and remember.
The Challenge
Entering an established category presented several key challenges:
- no local brand history
- need to build trust quickly
- strong competition with clearly positioned players
- need for immediate recognition from the launch phase
This required a strategy that would work fast while remaining sustainable over time.
Key Challenge: Transform a new brand into a recognized name in a competitive category-without an existing audience or history.
Strategic Approach
The key strategic decision, developed jointly between Golden Eagle and Social Book, was positioning the brand around a clearly recognizable public figure-Medi, integrated as the official brand face from the launch phase.
The approach was based on the following principles:
- Using a recognizable face as part of brand identity, not as a temporary influencer activation
- Social-first strategy focused on consistency and recognition
- Clearly defined visual style and communication tone
- Building brand narrative through thematic content lines
Brand Ambassador
Official face integrated into identity
Social-First
Social media as primary brand channel
Visual System
Consistent style at every touchpoint
Repeatability
Thematic lines for building recognition
Strategic Focus: The goal wasn't maximum publication volume, but a clear, repeatable, and easily recognizable brand line.
The Official Brand Face
Medi was positioned as the official face of Golden Eagle within the overall brand strategy, not as a one-time influencer collaboration.
His role was to support the brand in its most critical phase-building trust and first association during market entry.
The effect of this decision:
- faster recognition for the new brand
- clear first association between product and public figure
- lower trust barrier toward the product
- higher initial interest on social media
The focus remained on the product and Golden Eagle's identity-the brand face supported positioning without overshadowing it.
Execution
Within the partnership, Social Book was responsible for strategic planning and execution of:
- Building Facebook, Instagram, and TikTok channels from absolute zero
- Defining visual identity and communication tone
- Professional photo and video production
- Monthly thematic content lines
- Ambassador format integration
- Strategic use of paid advertising to amplify key messages
Community building and brand awareness
Visual storytelling and lifestyle positioning
TikTok
Dynamic content for younger audience
Productions
Professional photo and video content
Guiding Principle: Every element served one core goal: Golden Eagle to be recognizable, consistent, and easy to identify <strong>at every touchpoint</strong>.
Key Results (Jan 2025 - Dec 2025)
Within the first year of market entry, Golden Eagle built a strong and recognizable digital presence on Facebook, Instagram, and TikTok, starting from zero.
Aggregated results (cross-channel):
Results are the product of consistent collaboration between Golden Eagle and Social Book, with clear focus on brand identity and long-term value.
Key Insights
- 1 First association is critical when entering a competitive market
- 2 Brand ambassadors work best when part of identity, not a separate campaign
- 3 Consistency builds trust faster than short-term activations
- 4 Social media can be a strategic tool for brand positioning
First Association
Critical when entering competitive market
Brand Ambassadors
Work best as part of identity
Consistency
Builds trust faster than short-term activations
Social Media
Strategic tool for brand positioning
Conclusion
Golden Eagle is an example of purposeful and strategic brand building from the very beginning.
The combination of clear positioning, consistent content, and proper use of a brand ambassador allowed the brand to build recognition and a stable foundation in its first year on the Bulgarian market.
Result: From zero presence to recognized brand with over 5 million impressions-in 12 months.
Vision. Impact.
From strategy and branding to social media, growth, and the final cut - everything aligned to build a powerful digital identity.
Ready to grow together?
Everything starts with a short, free consultation.