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Employer Branding

Employer branding that showcases your people, culture, and company growth through authentic content and consistent public communication.

Build a Stronger Employer Brand

What Does Employer Branding Really Mean?

Employer branding, also known as employer brand, is the way a company builds its public image as a workplace. Not through slogans and promises, but through what it shows about its people, environment, and direction of growth.

In today's context, employer branding happens naturally on social media - where companies already tell stories, share moments, and communicate with the world. Social media doesn't create the culture, but it makes it visible, understandable, and recognizable.

Our approach focuses on transforming a company's internal life into a consistent public identity that supports growth, attracts talent, and builds trust over time. This requires authentic content and a clear strategic framework.

When business demands it, employer branding communication is also activated through HR and recruitment marketing - campaigns and content targeted at specific roles, teams, or periods of intensive growth.

Learn why companies with a clear identity attract better talent.

The People Behind the Company

Teams and people - the foundation of employer branding
Employer branding starts with people. The teams, faces, and relationships within the organization are the clearest signal of what the environment is like. When they're presented naturally, without artificial staging, the company becomes human and recognizable.

The Environment & Daily Life

Work environment and daily life at the company
The way work processes flow, team dynamics, and everyday rhythm shape the real perception of a company. These are the details that make an organization distinctive - the things people look for, even when they can't put them into words.

Events & Internal Initiatives

Corporate events, team buildings, and internal initiatives
Team buildings, internal events, volunteer initiatives, and special moments showcase the company beyond the routine. They're a natural part of employer branding because they demonstrate values through actions, not words.

Growth & Direction

Company development and career opportunities
Employer branding doesn't just speak to the present - it speaks to the future. Company growth, new projects, and team development create a sense of stability and perspective, which is crucial for people seeking a long-term environment.

Social Media as a Public Stage

Employer branding communication on social media
Social media is where all elements of employer branding come together into one consistent picture. There, the company's internal life is shown through real people, events, and moments, and when needed, activated through HR and recruitment marketing campaigns on platforms like LinkedIn, Instagram, TikTok, and Facebook.

Long-Term Presence

Long-term employer brand development
Employer branding isn't a one-time campaign. It's a long-term public presence that builds a stable identity over time and supports the company's growth.
At a Glance
  • • Service: Employer Branding - building employer brand across digital channels
  • • What's included: Strategy, content about people and culture, presence on LinkedIn and social media
  • • Approach: Authentic content and consistent communication, not corporate clichés
  • • For whom: Companies that want to attract and retain the right talent
  • • Location: Social Book - digital marketing agency, Bulgaria

Our Process

How we build employer branding presence step by step

1

Context & Understanding

We get to know the company, its environment, teams, and way of working to understand what truly stands behind its public image.

2

Communication Framework

We organize the core topics, tone, and messaging so that employer communication is clear and consistent.

3

Content & Formats

We create content that showcases the company's people, environment, and initiatives in a natural way.

4

Social Channels

We develop a consistent presence on the right social networks, aligned with the audience, context, and long-term company goals.

5

Campaigns & Activation

We activate the employer identity through HR and recruitment marketing campaigns when there's a need for specific roles, teams, or accelerated growth.

6

Analysis & Evolution

We monitor how the communication is perceived and evolve the presence over the long term.

Every company is different - the process adapts to specific needs, context, and stage of development.

Why Choose Social Book?

Three key reasons to trust us for Employer Branding that combines identity, content, and campaigns

Focus on Reality

We work with what already exists in the company - people, environment, initiatives, and growth. No artificial staging, just authentic moments that reflect the true culture.

Natural Content

We create communication that looks genuine, not like a corporate campaign. Visual stories and messages that actually happen in the company's daily life.

Long-Term Thinking

For us, employer branding is a process, not a one-time activity. We build presence that over time creates a stable identity and attracts the right people.

Frequently Asked Questions

The essentials about Employer Branding - collected in clear, concise answers.

What is employer branding in this context?
Employer branding is the company's public identity as a workplace, built through its people, culture, and growth. Not through empty slogans, but through real moments - events, teams, projects, and ways of working. The goal is to showcase the real environment and attract people who share these values.
Does the service include HR and recruitment marketing?
Yes. The employer branding service can include HR and recruitment marketing campaigns - for example, for specific roles, teams, or growth periods. These serve as activation of the already established employer identity. Examples: LinkedIn campaigns for recruiting specialists, Instagram Stories for team introductions, or TikTok content for younger audiences.
Is it suitable for large companies and corporations?
Yes. The service is especially suitable for organizations with complex structures and rich internal life worth showcasing. Large companies have numerous teams, projects, initiatives, and stories that can become powerful employer communication. What matters is the willingness for openness and authenticity.
Does the company need to be active on social media already?
No. The company doesn't need to have had an active presence until now. As part of the service, we build and develop employer presence on social media through real activities - content, posts, and videos - aligned with the context, audience, and business goals.
What channels do you use?
Channel selection depends on the company, audience, and goals. LinkedIn is a natural choice for B2B and professional profiles. Instagram and Facebook work well for visual stories and broader audiences. TikTok is suitable for younger audiences and dynamic content. The focus is on channels where relevant candidates and partners can be found.
When can results be seen?
Employer branding is a long-term process, not a sprint. Initial effects are felt after 2-3 months with content accumulation and consistency over time - more candidates, higher-quality inquiries, stronger reputation. However, the real impact is measured at 6-12 months, when the company is already recognizable and attracts the right people naturally.

Turn Internal Culture into Public Strength

Employer branding that showcases the real people, environment, and opportunities of your company - through consistent content and social channels.

Ready to build an employer brand that attracts the right people?

Let's Start the Conversation

The first step is understanding your environment, teams, and goals.

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