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Paid Advertising

Paid advertising (PPC) management on Meta, Google, and TikTok with clear goals and measurable results - traffic, leads, and sales.

Meta Ads

Facebook and Instagram - campaigns for reach, traffic, leads, and sales.

Google Ads

Search, Display, YouTube - purchase intent and efficient CPL/CPA.

TikTok Ads

Short-form videos and interest-based targeting for rapid visibility and conversions.

We primarily work with these channels but can add other platforms (LinkedIn, Pinterest, etc.) as needed.

Get a campaign that delivers
At a Glance
  • • Paid advertising on Meta Ads, Google Ads, and TikTok Ads
  • • Focus on measurable results: traffic, leads, sales, and ROAS
  • • Full management: strategy, setup, creatives, optimization, and reporting
  • • Transparency: we work in client-owned accounts with full access
  • • Ideal for businesses seeking accelerated, controlled growth

What is Paid Advertising?

Paid online advertising (PPC) gives you control over your audience, budget, and results. It enables accelerated growth and measurable outcomes where organic content alone isn't enough.

Visibility & Reach

Visibility and reach through paid advertising on Meta, Google, and TikTok
We put your brand in front of the right people at the right time through paid advertising on Meta (Facebook and Instagram), Google, and TikTok. Perfect for building brand recognition, entering new markets, and reaching new audiences. Works best in combination with organic social media presence.

Traffic & Interest

Driving quality traffic to websites and landing pages
We drive users to your website, landing page, or specific offer through targeted campaigns. We track which content and formats deliver quality traffic, not just clicks. We analyze visitor behavior - time on page, actions, and engagement - to optimize for real results.

Leads & Inquiries

Generating leads and inquiries through PPC campaigns
We build campaigns for real inquiries - through forms, calls, or direct messages. We optimize campaigns for low CPL (cost per lead) and high quality, so your sales team works with people ready to engage.

Sales & Return on Ad Spend (ROAS)

Increasing sales and ROAS through optimized PPC campaigns
When the goal is purchase, the focus is on return on investment (ROAS). We structure campaigns, offers, and creatives so that advertising actually sells. We test audiences, messaging, and offers to find the most effective combination. The goal is sustainable ROAS and predictable revenue growth based on data.

Remarketing & Development

Remarketing and campaign optimization for higher conversion
We work with audiences who have already shown interest in your brand - visited your site, watched a video, or added a product to cart. Through remarketing and messaging optimization, we increase conversion probability and maximize the value of each user. This is how we turn interest into action and purchase.

Measurability & Control

Measuring and controlling PPC campaign results
Paid advertising is powerful because it's measurable - you see cost per result, sales, and efficiency. Every cent is trackable and tied to a specific action. We work with Google Analytics, Meta Pixel, and Tag Manager to optimize campaigns in real time. Without clear data, advertising is noise - decisions are made based on concrete results.

Want to learn more about what you're really paying for and what you get with paid advertising (PPC)?

Our Process

We follow a clear, structured process for managing paid campaigns - from initial analysis to optimization and reporting.

1

Analysis & Goals

We conduct a detailed review of your business, audience, and market. We define priorities (sales, leads, or visibility) and set clear KPIs and hypotheses to test.

2

Strategy & Planning

We build a logical campaign structure - audiences, channels, and budget. We work strategically with a balance between creativity and efficiency.

3

Setup & Tracking

We configure ad accounts and tracking (GA4, Meta Pixel, TikTok Pixel, Tag Manager) so every important action is accurately recorded.

4

Creative & Launch

We create ad visuals and messaging and launch test campaigns. We validate audiences and formats with real data.

5

Optimization & Growth

We monitor results, test variants, and redirect budget to what works best. The goal is lower CPA and higher ROAS.

6

Reporting & Next Steps

We discuss results together and make decisions for the next period - what to keep, what to change, and where there's potential for growth.

Every stage is built on data and clear goals to ensure sustainable results.

Why Choose Social Book?

Three key reasons to trust us with managing your paid digital campaigns.

Strategy with Impact

We build campaign structure - goals, audiences, and budgets - so every decision is based on data, not assumptions.

Results-Driven Management

We monitor campaigns in real-time and react promptly - stopping what doesn't work, scaling winning formats, and directing budget toward real potential.

Integrated Digital Approach

We connect paid advertising with organic content and your website so they work as part of your brand's complete digital presence.

Frequently Asked Questions

The essentials about Paid Advertising (PPC) - collected here in clear, concise answers.

What is Paid Advertising (PPC) and what does the service include?
Paid Advertising (PPC) means paid advertising where you only pay for real actions - clicks, inquiries, purchases, or registrations. Our service includes strategy, setup, and management of campaigns on Meta Ads (Facebook and Instagram), Google Ads, and TikTok Ads. We conduct account audits, audience and keyword analysis, create ad messaging and visual creatives, and run A/B tests for optimization. Everything is oriented toward achieving measurable results - real sales and return on ad spend (ROAS).
Where do you advertise and how do you choose the right platforms?
The main channels we work with are Meta Ads (Facebook and Instagram - Feed, Reels, Stories), Google Ads (Search, Display, YouTube, Performance Max), and TikTok Ads. For B2B campaigns, we can also add LinkedIn Ads. Platform and format selection is based on business goals (traffic, leads, sales), audience profile, and available advertising budget. We build a mixed strategy that combines the most suitable channels to ensure optimal results at a controlled cost.
How do you measure results and what KPIs do you track?
Results are measured through key metrics like ROAS (return on ad spend), CPA (cost per acquisition), CPL (cost per lead), CTR (click-through rate), Conversion Rate, and CPM (cost per thousand impressions). We set up precise tracking through Google Analytics 4, Tag Manager, Meta Pixel / Conversions API, and TikTok Pixel. Every month we provide a detailed report with analysis and recommendations - so clients understand not just what happened, but why.
What budget is needed and when will I see results?
Budget depends on the sector, competitiveness, and goals. We recommend a test period of 4 to 6 weeks during which algorithms learn and we validate the most effective audiences and messaging. Optimization is performed regularly based on campaign activity. Results are typically visible within the first weeks, but real returns stabilize after data accumulation and goal-based optimization.
How do you ensure transparency and access to ad accounts?
We work entirely with client-owned accounts, which remain their property and retain history, audiences, and all accumulated data. We provide full view-only access to reports and campaigns to ensure complete transparency. If desired, clients can monitor how every cent is spent at any time. This guarantees trust, control, and sustainability at a long-term level.
What's needed to start working together?
We need access to your website (for GA4 and GTM integration), Business Manager (Meta/TikTok), and Google Ads account. For e-commerce businesses, a product catalog/feed is also needed. We'll discuss goals (sales, leads, reservations, etc.) and create a plan for campaign structure, budget, and measurement. We check if there are active tracking tools like Google Analytics or Meta Pixel and provide specific guidance to the web team if needed. If creatives are lacking, our team can create video and visual content tailored to platforms and audience.
What sets you apart from other agencies?
We approach paid advertising as a business tool, not just a traffic channel. We analyze audience behavior, test hypotheses, and optimize campaigns toward real goals - sales, leads, and sustainable growth. We work long-term, focusing on predictability and stability, not short-term spikes.

Advertising with Purpose and Results

Paid campaign management focused on goals, accountability, and data-driven decisions.

Ready for campaigns that sell?

Get a PPC Quote

We start with a conversation to clarify context, priorities, and opportunities.

Get Results-Driven Ads

Want ads that deliver?

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